OEM stands for 'Original Equipment Manufacture', an industry term for software that is re-distributed by the software publishers, unpackaged from the normal retail box into a CD Sleeve or a flat pack, and or white box. According to the terms of it's license the OEM software publishers' requirement is that it normally can ONLY be supplied with PC hardware and generally can ONLY be sold with new electronic equipment, PC hardware components, and full operating PC systems.

OEM terminology

  • What does OEM mean?
    • "OEM" software is (Original Equipment Manufacture - OEM) The manufacturers Software to be distributed ONLY with the hardware equipment! - (PC and associated hardware).
  • What are the rules and obligations of OEM?
    • "OEM software" must be either be bundled, package into the hardware price or sold as an ADD- ON with hardware equipment sold.
  • Is the software a full working edition?
    • OEM software usually is Full Version software which includes just the CD-ROM, the product key codes and or the Certificate of Authenticity (COA), and sometimes a condensed manual with a software license. These elements are all you will need to load and run the software. The software runs exactly the same way as the full retail version (including automatic updates).
  • What are the main differences between OEM and Retail Box software?
    • OEM software does not qualify for tech support from some vendors!
    • OEM software does not come in a Retail Box. Usually just the CD and or CD manual, license in a flat pack.
    • OEM software manufacturers or copyright holders insist that hardware equipment (sometimes specific hardware) be packaged with their OEM software products.
  • What does CAL stand for?
    • Client Access License. These grant the right for a computer to have access to the server, which is different than an operating system or workstation license which grants you the right to have an operating system running on your system.
  • What does DSP stand for?
    • Delivery Service Partner. DSP is a type of OEM software which is non-branded or non-stickered, but packaged for the system builder OEM rollout. An example of branded software would be software which has the "Dell" logo printed somewhere on the software. DSP software will no such logos printed anywhere on the software.
  • What does COA mean?
    • Certificate of Authenticity. This confirms that the product was legitimately manufactured by Microsoft.
  • What does media mean?
    • CD or DVD disks will be included.
  • What is the difference between an update and an upgrade?
    • An update is basically a software patch that you pay for. An upgrade takes you from one version to another such as from Windows 98 to Windows XP. Going from Windows 98 to Windows 98 SE(second edition) would require an update

want to increase GP?

In a market where the profit margins on PC hardware are decreasing constantly, and huge competition form Major brand name manufacturers wanting bigger market share, we have to be forward thinking and constantly on the look out for a strategy to have that competitive and profitable edge!

If any PC retailer does not have an Up sell strategy with OEM software and think they can survive on just hardware sales, their business days are numbered! Our Range of OEM software is extensive and will deliver dealers excellent margins when Value Added, or up sold with almost any PC hardware sales to the buying customers. show them these options and benefits of buying OEM software

selling OEM software

90% of customers will go home with no software other than the OS - operating software!......WHY let these customers purchase their software needs from other retailers?

It is pointless letting PC buying customers walk out stores or corporate offices with just the hardware deal??!!

You can Save your customers a lot of time and money by introducing the benefits of OEM software!

A lot more focus should be on the GP of each PC or Notebook sale, and to enhance the sale to increase much needed GP

One of the most important Tools for a working PC is Software, the PC is NOT going to do much with just the OS software!

When the customer "has purchased" *(Important) a new System or notebook, this is the time when the Dealer could be and should be capitalising on this sale by offering customers a range of OEM software solutions!

The fact that the software is "OEM", this creates URGENCY to buy, there and then with the new PC hardware! ……..As they can only buy "OEM software" with PC hardware!

There are considerable savings in buying OEM software at the same time as purchasing PC hardware, as customers can save upto 50 to 85% off the recommended retail price.

Profit margins in up selling OEM software are 30 to 40 points. And it all adds up to the bottom line …..Gross Profit !

Virus protection is imperative these days, with out it you will have major PC troubles. Why not offer customers a choice of two or three Anti Virus solutions or internet security solutions?

The same with back up and security, offer your customers a solution NOW not when it is too late!

OEM Bundle Packs help you the PC retailer "add value" and add that extra bit of content to the PC hardware that will get the sale!

In this competitive market of computer hardware there is a need to attract customers to your products by value adding. OEM software and OEM bundle packs do this for you and are proven winners with consumers, especially when advertised correctly.

Whether you want an off the shelf OEM Bundle pack or a custom designed Bundle is your choice, we can accommodate you either way, as well as providing you with mainstream OEM & Retail software such as Norton's, MYOB, Microsoft and so on.

SoftwareOEM likes to build relationships, we do this by offering great product, great service, that combined with excellent pricing helps you increase your profit margins with each hardware sale.

By using our OEM bundles and other OEM products such as offering your customers a variety of Antivirus, Firewalls and Spyware for security, Anti Spam, Back up to Office and business operation suites, we look to help you increase your GP with every sale!! Use these OEM software packages to add content and value to the PC systems you are promoting. This simple OEM software package bundled with a PC can be an important influence to a customer's buying decision, which reflects most importantly on the bottom line.

These software bundle packages have become a very useful TOOL, to help promote PC hardware sales world wide!

Promoted the right way will mean more customers coming through the door, because of the exceptional value in the PC package, being bundled with OEM Software, which equals increased Sales and Profits.

The right way is to Promote and advertise all the OEM package contents is if all the images are displayed around the PC hardware promotion, so the customer can see the full value of all the packages contents!

The way to Up-sell OEM software to your customers is only when they have purchased the PC system, agreed on price and only then offer customers OEM software solutions via a product options sheet !

Want to Enhance the PC sale and increase your much needed GP! Contact us NOW sales@softwareoem.com

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